Mad Dog Dura-Prime Bonding Primer

Mad Dog
Sale price


Regular price $89.99
Shipping calculated at checkout.

Mad Dog Primer is the best exterior acrylic latex bonding primer on the market. Mad Dog Dura-Prime is stocked at NC Paints in Durham, NC. Mad Dog Dura-Prime Bonding primer is available for purchase in store or nationwide paint shipping program. 

  • Patented adhesive formula adheres to substrates with unmatched grip. 
  • Remains permanently flexible and breathable, expands and contracts as the substrate flexes with seasonal changes in temperature and humidity, ensuring a paint job that endures 2 to 3 times longer than traditional primers.
  • 55% volume solids provides the most stable surface for top-coat adhesion and durability
  • Holds back rust bleed and tannin bleed with two coats
  • Use on: all types of wood substrates, masonry, stucco, concrete, galvanized metal, pvc, aluminum
  • Best project applications: historic renovation & restoration, churches, municipal buildings, residential re-paint projects, industrial and commercial substrates, and worn, damaged substrates where paint has difficulty adhering.
  • Available in quarts, gallons, and fives


  • 55% solids by volume
  • 300% elongation
  • 300 sq ft per gallon @ 3 mils dry (5.45 mils WFT)
  • Exterior use
  • Apply by brush, roll, or spray
  • Back brush for best results
  • Re-coat time: 1-2 hours
  • Dries clear and tacky to the touch
  • 300 + PSI adhesion
  • 100% Acrylic latex formula
  • Soap and water clean-up
  • <48 g/L VOC